Nordic Software

Low competition App Store keywords

The best keyword for a new app is rarely the biggest one. It's one people search that the top apps haven't locked up.

Available on the web, nothing to install. 5 free searches a week. Popularity comes from Apple Ads data.

Updated

SEO Suggestions for your app
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Search any App Store keyword

See how often people search for it, how strong the apps ranking for it are, and where there's room.

Try

Available on the web, nothing to install. 5 free searches a week. Popularity comes from Apple Ads data.

Free: 5 of 5 searches left this week. Unlimited from €4.90

Grow your app with zero marketing budget

See what people search

Apple's own search popularity score for each keyword, by store or worldwide.

  • calculator71
  • habit tracker60
  • meditation51

Example: Apple search popularity, US store, October 2026.

Your score, your rules

Seven signals add up to one potential score. Turn any of them off and it updates immediately.

On: PopularityOn: Suggestion rankOn: Weak competitionOff: Stale appsOn: Title gapOff: Momentum

Example: four signals on, two switched off.

Find the gaps

Open a keyword to see its top 10 apps with ratings, stars and last update date.

  • Orenda479
  • Pool Math Calculator44
  • Poolistry29
  • Clorox Pool29,013

Example: ratings of apps ranking for "pool calculator", US store, November 2026.

One keyword leads to ten

Related searches are a click away, so one good keyword becomes a list.

meditation timer freesimple meditation timermeditation timer bellmeditation timer with music

Example: related searches for "meditation timer".

Transparent pricing, no extra fees.

Five free searches a week to start. Pro is one subscription: unlimited searches and the full Top 100 lists for 4.90 euros a month, or 3.90 euros a month on a yearly plan.

Free

Free

€0

  • 5 keyword searches a week
  • Popularity, difficulty and potential for each keyword
  • Top 10 apps ranking for the keyword
  • First 10 rows of every Top 100 list

No account needed.

Subscription

Pro monthly

€4.90per month

  • Unlimited keyword searches
  • App optimizer: paste your App Store link, get keywords to use
  • All 100 rows of the trending, most searched and top potential lists
  • Worldwide and 88 App Store countries
  • Cancel any time

Subscription

Pro yearly

€3.90per month

Billed €46.80 once a year

  • Everything in monthly
  • €3.90 a month instead of €4.90
  • Billed €46.80 once a year
  • Cancel before the next year starts

Payments run on Stripe. Prices include VAT where it applies. Cancel the subscription any time from the billing page.

Questions

How do I find low competition keywords?
Search your candidates and look for decent popularity with low difficulty, or open the Top potential list.
Is a low competition keyword always a good keyword?
No. Real users have to search it, and it has to fit your app.
How often should I check?
Before you launch, then every few months. New apps show up fast.