Nordic Software

App Store keyword popularity

Keyword popularity tells you how likely people are to search a term in the App Store. Here's what the number is and where it comes from.

Available on the web, nothing to install. 5 free searches a week. Popularity comes from Apple Ads data.

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Search any App Store keyword

See how often people search for it, how strong the apps ranking for it are, and where there's room.

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Available on the web, nothing to install. 5 free searches a week. Popularity comes from Apple Ads data.

Free: 5 of 5 searches left this week. Unlimited from €4.90

Apple's popularity score

Apple publishes a search popularity score for keywords through Apple Ads. It runs from 1 to 100 within an App Store country, and it isn't a count of searches.

Storetide shows that score for the latest full month. Apple lists only the top 500 terms for each genre and store, roughly 50 and up on its scale. A niche keyword, or a keyword in a small market like Finland, may not make the list. Storetide then says it's not in Apple's list, drops popularity from the potential score and leans on the other factors, including where Apple suggests the keyword.

How to read it

Treat the score as a ranking. A keyword at 80 is searched more than one at 40, but neither number is a quantity of searches. Compare keywords with each other, in the same store.

A score of 5 is Apple's minimum. Apple reports 5 for terms below its threshold, so it doesn't tell you how small the term is.

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See what people search

Apple's own search popularity score for each keyword, by store or worldwide.

  • calculator71
  • habit tracker60
  • meditation51

Example: Apple search popularity, US store, October 2026.

Your score, your rules

Seven signals add up to one potential score. Turn any of them off and it updates immediately.

On: PopularityOn: Suggestion rankOn: Weak competitionOff: Stale appsOn: Title gapOff: Momentum

Example: four signals on, two switched off.

Find the gaps

Open a keyword to see its top 10 apps with ratings, stars and last update date.

  • Orenda479
  • Pool Math Calculator44
  • Poolistry29
  • Clorox Pool29,013

Example: ratings of apps ranking for "pool calculator", US store, November 2026.

One keyword leads to ten

Related searches are a click away, so one good keyword becomes a list.

meditation timer freesimple meditation timermeditation timer bellmeditation timer with music

Example: related searches for "meditation timer".

Transparent pricing, no extra fees.

Five free searches a week to start. Pro is one subscription: unlimited searches and the full Top 100 lists for 4.90 euros a month, or 3.90 euros a month on a yearly plan.

Free

Free

€0

  • 5 keyword searches a week
  • Popularity, difficulty and potential for each keyword
  • Top 10 apps ranking for the keyword
  • First 10 rows of every Top 100 list

No account needed.

Subscription

Pro monthly

€4.90per month

  • Unlimited keyword searches
  • App optimizer: paste your App Store link, get keywords to use
  • All 100 rows of the trending, most searched and top potential lists
  • Worldwide and 88 App Store countries
  • Cancel any time

Subscription

Pro yearly

€3.90per month

Billed €46.80 once a year

  • Everything in monthly
  • €3.90 a month instead of €4.90
  • Billed €46.80 once a year
  • Cancel before the next year starts

Payments run on Stripe. Prices include VAT where it applies. Cancel the subscription any time from the billing page.

Questions

Is popularity the same as search volume?
No. It's a relative score, and Apple doesn't publish search volumes.
Why is my keyword missing a popularity number?
Apple lists only the top 500 terms for each genre and store, roughly 50 and up on its scale. A keyword that isn't there is either searched less or, in a small market like Finland, too small to make the list. Check its suggestion rank for another sign of demand.
Can I compare keywords across countries?
Compare within one store. Each store has its own scores and suggestions.