Difficulty tells you how hard it is to rank for a keyword. It depends on the apps already there.
Updated
Search any App Store keyword
See how often people search for it, how strong the apps ranking for it are, and where there's room.
Available on the web, nothing to install. 5 free searches a week. Popularity comes from Apple Ads data.
Free: 5 of 5 searches left this week. Unlimited from €4.90
Rating counts matter most. If the top five apps have hundreds of thousands of ratings, a new app will struggle. If the median is a few dozen, a good app can get in.
Storetide also counts how many of the ten ranking apps are both big and updated regularly. A big app that hasn't been touched in two years is easier to beat than one that ships every month.
The potential score combines difficulty with other signals: popularity, where Apple suggests the keyword, how weak the apps are, and whether popularity is rising. A keyword with moderate popularity and low difficulty often beats a famous keyword you can't win.
Apple's own search popularity score for each keyword, by store or worldwide.
Example: Apple search popularity, US store, October 2026.
Seven signals add up to one potential score. Turn any of them off and it updates immediately.
Example: four signals on, two switched off.
Open a keyword to see its top 10 apps with ratings, stars and last update date.
Example: ratings of apps ranking for "pool calculator", US store, November 2026.
Related searches are a click away, so one good keyword becomes a list.
Example: related searches for "meditation timer".
Five free searches a week to start. Pro is one subscription: unlimited searches and the full Top 100 lists for 4.90 euros a month, or 3.90 euros a month on a yearly plan.
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